Tuesday, November 10, 2009

Americast Vs. Cast Iron Tub

The Conference on Digital Signage



Se il mondo aziendale è il regno del non senso e il marketing è il riassunto del nulla, la partecipazione a un Convegno è la sublimazione assoluta del vuoto.

L’altra settimana ho avuto l’onore di partecipare a un convegno sul Digital Signage. Do not ask me what the fuck is why I do not know, nor care. But I'm working on for quite some time and I had a great figure with my head showing an interest to participate in the thing.

goes without saying that a course or conference will be only for three reasons:
1) See if there pussy
2) Eating a latch
3) Spend a day out of the office of shit

E ' with these solid reasons why I got up at 6 am and I put my ass on a filthy Trenitalia's Intercity to Milan. After the usual trip air-conditioned to -10 degrees and the usual delay I arrived at the prestigious Hotel just in time to listen il primo relatore.

Ben lungi da me l’idea di concentrarmi sulle presentazioni ho cominciato a esplorare attentamente la sala.
Tutti uomini! Ma porc.... e le famose belle ragazze milanesi? Tre o quattro al massimo e già ampiamente circondate da serissimi manager in abito scuro.
Disastro.
Tanti anni fuori da Milano mi hanno fatto perdere smalto. I manager Milanesi sono tutti inappuntabili, attentissimi e carichissimi. Io ho la faccia di cartone, rispetto a loro sono vestito come un diciottenne e il mio cervello ha la stessa capacità di concentrazione di una scimmia che salta da un ramo all’altro nella giungla...
Lo so che loro, nel loro intimo, stanno pensando “che palle” esattamente come me. But do not give to see and, I must admit, if they pull it from great professionals.

resigned While I'm going to follow the matter of the Congress (by the Genoese in a nutshell we can say all musse ) I open the book and I'll notice the Curriculum Vitae of the speakers.
A true wonder. So on and so forth. Headlines on cue, references to throttle and, above all, a series of bullshit foul.

Apart from the number of children of fathers who have been found by recent graduates "Directors of the London branch" or a "Master's at San Diego University report some beads that moved me:

• Member of Mensa - the worldwide association of people with high IQ - (I swear, it says so!)
• He worked as an Disruptive Innovator " (s Sticazzi!)
• I know under the pseudonym of "1.0" (but fuck it!)
• E 'my idea to give a voice (speech content) to the websites (and how not!)
• In 1996, realized the first virtual currency in the world "EnergyBank" (ah Crikey!)
• In 2007, the press produce TuoVideo defined the Italian YouTube (Ah ah ah ah!)
• I'm interested in jazz and French letterattura (but must go to work!)

As I read the knowledge that the people who write this shit and then make career money to mount such a bitch makes me that leads me to quickly finish the reading before having to get their hands on someone. It's the time

dell'agognato lunch. Unfortunately there is a buffet is served at the table but preventing looting of classic dishes made of pasta, meat, chips, croquettes and pickled vegetables all mixed together. I find myself at a table where they speak of work. I try some sort but I am soon stopped fooling around type "Peter, you're shut up here we are serious people and we talk about business ". Resigned, I drink five glasses of white to tackle the afternoon.

The conference again and now my level of attention is the same as I watch a Formula 1 Grand Prix. Apparent death.
Spend an indefinite sentence and that alone sums up the true intellectual depth of the speakers: "Even the sad museums can be enhanced by this technology of Digital Signage", I recover and I realize that I have to run the station. I just have time to buy a book on the theme of the conference so you can tell something about my head when I ask the inevitable guide to what they said.
I take my bag and I spin it.

Another profitable day on the marketing man has passed.

polonegativo

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